We specialise in plain language writing and audience-centric design

Since 2008, we have specialised in communication that aims to explain complex concepts to ordinary consumers.

About us

We want to help people make better decisions
The reason we do what we do – and why we’re so passionate about it – is that we believe audience-centric communication that is accessible and interesting can help people make better decisions. We want consumers to feel more confident because they are equipped with what they need to know, and our clients to earn more trust.

Clarity of thought is necessary for effective communication
Because clear content is only achieved with clarity of thought and purpose, it is our job to ask the tough questions and have open and engaging relationships with whoever we are working with. It is also one of the reasons why we don’t see ourselves as traditional ‘copywriters’. Instead, we end up doing strategic thinking from the bottom up in collaboration with our clients. We therefore build long-term relationships with our clients that span different communication projects.

Our values

Our values form the basis of how we work, with each other and our clients.

  • We care about trying to make a difference by making content accessible and helping people make better, more informed decisions.
  • We care about our clients – they are the reason we are lucky to be doing what we love.
  • We care about our team and how we can support each other for the benefit of our clients.

We take responsibility for our work, actions and behaviour – we admit when we make a mistake and take care to fix it.

  • We are committed to doing our best to deliver a high-quality, impactful and error-free result every time.
  • To maintain a standard of excellence:
    • We listen actively to be truly audience-centric.
    • We pay attention to feedback so that we can learn.
    • We are curious about the work we do and how we can grow.
  • We bill our clients fairly and transparently.
  • We are upfront and honest – we ask the tough questions and admit when we don’t know.
  • We welcome challenging views.
  • We respect our clients’ and each other’s roles and skills and understand that there’s a time when the debate is over and someone must make the call.
  • This means we have the maturity to accept outcomes or decisions that others feel strongly about, even if we would have done it differently.

Meet the team

Our multi-skilled team has experience across a range of industries
The Clarity team offers in-depth experience and skills across a range of industries, including:

  • Financial services
  • Internal communication / HR / corporate communications
  • Project management
  • Consumer advertising
  • Design

Combined with a passion for effective, audience-centric communication, our team is committed to using our experience and skills for the benefit of our clients and consumers.

Shannon Edwards
Content strategist, writer and editor

BCom (Law, Economics)
Fellow of the Institute of Life and Pension Advisers (ILPA)

  • Over 20 years’ experience in financial services
  • Marketing and communication experience at small start-up companies, asset managers, and a household-name life assurer
  • International experience in the UK

Stephanie Kuhn
Content strategist, writer and editor

BA PPE (Political Science, Political Philosophy and Economics)
Postgraduate Diploma in Translation and Editing
Writing for the Web short course

  • Over 12 years’ experience in marketing and corporate communication, of which over six years have been in financial services
  • Experience across a wide range of industries and collateral, from creative copywriting for retail consumer advertising to academic transcripts

Rachel Eastwood
Editor and proofreader

BA (Social Sciences, Industrial Psychology)

  • HR communications experience across all aspects of HR (including retirement funding, medical aid, remuneration, and incentives)
  • Independent communications contractor for Sanlam and other large companies
  • Over 20 years’ experience in financial services

Yolanda Luus
Graphic designer

Diploma in Graphic and Visual Design
Diploma in Photography

  • Over 15 years’ experience in graphic design
  • In-depth experience in the printing industry
  • Experience in business start-up, brand development, project management and marketing / advertising
  • International business and client exposure for more than 12 years